Promote a Business Using RSS Feeds

RSS, or Really Simple Syndication, is a format for sharing news and content on the Internet, whereby users who wish can subscribe to a particular source of content and receive the same regularly in your news aggregator or RSS reader. To subscribe, you only have to click the RSS icon button (see picture).

The news aggregator periodically checks the network to see if the feed (data source) of the RSS to which a user is subscribed has been updated. If so, this new information will automatically appear in the aggregator or RSS reader that uses the user, such as Google Reader, RSSOwl, Netvibes and more. The email itself can also be used as an aggregator, receiving in your inbox to news that a user has subscribed.

RSS feeds are an advantageous solution for those who surf the Internet regularly. It allows them to be informed and updated about the latest content from web sites where these users are interested. If, for example, a user is interested in knowing how to create a website, you will receive in your news aggregator any new information on published sites talking about website design. In this way, you'll save time by not having to visit each site in search , preserving also privacy by not having to subscribe to annoying newsletters.

Although at first the RSS only used to broadcast news, this format has quickly become a perfect way to share and disseminate all types of content and information. Companies and marketers are increasingly using RSS as a way to improve corporate communication and increase their exposure and brand recognition. However, many companies still have not discovered the power and potential of RSS. The following is a series of advantages which, according to Sharon Housley, Marketing Manager of FeedForAll, the use of this means of disseminating information in the network can be beneficial for companies as a means of promoting your business:

• Sharing files. PDF disseminate documents. PDF for the RSS will allow customers and interested users access relevant information (data sheets of products, for example) without having to make submissions by email with attachments, which often cause problems.

• Send presentations. Very interesting for those attending a conference, and even for those who are taught, as they can access anytime and anywhere (using a mobile device) to the presentation that has been shared by RSS.

• Disseminate video files. Users subscribed to the feed could see the videos that is shared with them. Imagine that a company concerned is conducting a series of videos on SEO for beginners, for example. By feed, users may receive periodically videos without having to resort to YouTube to look for videos or other aggregator.

• Disseminate audio files. Many companies make use of the powerful tools of social communication that involve podcasts. Spread company's podcasts by its RSS will be a perfect way to reach users with information content of these files and / or promotional business in question.

• Share images. Using the RSS is possible to have an online catalog easily. A photographer, for example, can promote and share their latest work with his followers easily without requiring that they go to their website regularly to see new pictures added.

• Providing software. Downloads, updates, executable files, etc. can be shared for the RSS is easier than ever for users registered to a company and can always be updated daily with the latest downloads available from that company.

As shown in the above, almost any kind of information can be shared via RSS and in almost any format: a press of a company, a revolutionary new software, a security alert, videos and files audio, etc..

The RSS feeds allow companies to communicate more effectively with each of its different audiences, clients, suppliers, employees, investors and many others. They are also showing a clear added value for companies has increased its web presence and brand recognition.